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Store platforms

How do I protect SEO when changing store platforms?

Inventory key URLs, content, and redirects before migration.

Published:

The problem

New URL structures can orphan established collection and product addresses.

What to do

Export indexed and commercially important URLs, map each old URL to a relevant destination, and test 301 redirects. Then monitor canonicals, sitemaps, and Search Console errors for several weeks.

Practical example

An old espresso accessories collection should redirect to its corresponding new collection, not automatically to the home page.